More adventures, insights with Pottermore!

The website Pottermore gives you your own wand, and an insight into the world of Harry Potter.


Shortly before the Harry Potter saga came to an end on movie screens a year ago, we were teased with more adventures about the young wizard through a website called Pottermore.

One million fans who were able to solve riddles and find a Magical Quill have had a chance to try out Pottermore for nearly a year. The rest of us - the magic-free Muggles - had to wait until it opened to the general public this year. Even then, much of the attention was on the fact that Pottermore was making e-book versions of the Harry Potter novels available for the first time.

As the anniversary of the final movie approached I gave the rest of Pottermore a try.

The free site takes you through the novels chapter by chapter as if you're playing a game. Starting with Harry Potter and the Philosopher's Stone, you're given imagery and summaries of key plots and characters. You must look for picture frames and other items along the way to access certain content and move to the next chapter. Miss one, and you might find yourself unable to brew a potion later on.

As Harry is ready to attend Hogwarts School of Witchcraft and Wizardry, you even get your own wand, customised to your height, eye colour and personality traits such as your biggest fear and source of pride.

Later, the Sorting Hat will place you in one of four houses at Hogwarts based on how you answer questions designed by author JK Rowling. You and others in your assigned house compete with others in periodic House Cup tournaments. The Slytherin house won the inaugural round and got early access to new content as its prize.

Along the way, Pottermore offers new tales from Rowling and insights into her thinking behind characters and plot lines. You also get excerpts from the books and encyclopedia-like entries on people, places and things. I was reminded that a put-outer is a device used to magically turn off street lights on Privet Drive.

Pottermore delivered for the most part, but what's available is limited.

Clips from the Harry Potter movies would have been nice, but Pottermore chose to focus on the reading experience. Even then, the site so far has only the first book and the first four chapters of the second one, Harry Potter and the Chamber of Secrets.

It's clear that kids are a big part of the target audience. During the wand selection, for instance, you're asked whether you consider yourself short, average or tall - "for your age".

Many sites exclude children under 13 but Pottermore doesn't do that. Instead, the child must provide a parent's email address, and an email is sent to obtain permission. Nothing prevents a kid from lying about his or her age or email address, though.

Pottermore does a good job of keeping child safety and privacy in mind. You're asked for your full name if you're at least 13, but it's not displayed - not even if you wanted it to be. Kids and adults alike must choose a username from a handful presented. You can't write your own, lest you include your real name or attributes such as your school or city.

You can add friends to your Pottermore network, the way you have a circle of friends on Facebook, but you must already know that friend's username. You can't look for friends by entering their email addresses, the way you can elsewhere.

I do like that e-commerce is secondary at Pottermore. I had expected the site to continually blast me with offers for books, DVDs, mugs and posters. The shop only has e-books and audio books for starters, and you have to look hard for the link at the bottom. You can't even buy more coins to spend on virtual items; you have to find them as you move through the site.

As I journeyed through the early chapters, I found many of the tasks overly simplistic. Much of my time was spent moving a cursor around the page looking for objects to collect, such as an alarm clock and seaweed.

Part of the challenge is Pottermore's desire to cater to a diverse audience. Kids might find tasks too difficult, while adults might find them too simple. The site also tries to serve both first-time readers and those reading them for the umpteenth time. In order to not ruin tales that come later, Pottermore has to hold back on some of the extra content early on.

What I liked most about Pottermore were the writings from Rowling. I learned how Rowling named the street where Harry grew up (Privet Drive was derived from a suburban plant called privet bush, meant to evoke associations with suburbia and enclosure). And I read the fictional account of how Harry's mean aunt and uncle met and started dating.

I'm still on Chapter 6 of the first book as I write this, and I'm getting more intrigued as I move further along. There are some stores in Diagon Alley I can't enter yet and hints of opportunities to earn house points by brewing potions and duelling with other wizards.

Pottermore's CEO, Charlie Redmayne, told me that I can eventually expect different experiences on mobile devices and some targeted to certain audiences, so that long-time fans like me won't have to wait for first-time readers to catch up.

The site, which has had 35 million unique visitors worldwide so far, also wants to improve its community features. Redmayne wouldn't say how, though.

I felt a void after watching Harry Potter and the Deathly Hallows: Part 2 last year. Even with the site's limitations, I'm glad Pottermore is around to offer more of Potter.